about doubleclick.com

[rotan]

how to register the doubleclick.com

[kryton]

Go here http://www.doubleclick.com/us/publishers/media/audience/default.asp?asp_object_1=&

[Kaumil]

How much does DoubleClick pay? When do they pay and how often do they accept web sites. I know they are a huge company, just that I haven't heard about them for a long time.

[kryton]

They pay around $1 CPM, and you get paid 90 days after the end of the month.

[Archbob]

I heard they require a insane amount of impressions per month for you to be in their program.

[Czar]

Originally posted by Archbob
I heard they require a insane amount of impressions per month for you to be in their program.
Not any more. Several Geek/Talkers and GetHighers have recently reported their success in entering the Audience Network with sites of apparently mediocre quality and/or demographic appeal and traffic levels as low as a few hundred thousand impressions/month.

Even for the Audience Network, the unofficial cutoffs used to be in the vicinity of 3-5 million monthly impressions, so this is a marked decline. Mind you, sites are now required to carry the banners both above and below-the-fold (and this counts as one impression), and are 'encouraged' to also accept the distribution of uncapped popups.

Given that, the rates offered by DC are often comparable to what one would receive from FastClick or Burst anyway, if they opted to assault their visitors in such a fashion.

[Ralph Slate]

You can't just refer to "DoubleClick" anymore. It doesn't mean what it used to. Last year, when you said "Doubleclick", it meant a very exclusive ad network that represented only the most well-known, branded sites. They said that you needed 1,000,000 impressions to join their network, but the real requirements were much higher. You needed to have a marketing plan, etc. They essentially didn't let in indies.

That network has evolved into DoubleClick select.

The network formerly known as Sonar, then DoubleClick Sonar, is now called DoubleClick Audience. Sonar never had super-high traffic levels, I think it was 250,000 stated impressions. People got in pretty easily, but in the middle of the big downturn, they closed the gates and stopped letting people in.

DoubleClick Audience is the network that has recently opened its gates, and is letting a lot of sites in. They are the network that has implemented "default fees", meaning that if they don't sell your ad space, you have to pay them (perverse, if you ask me).

Since they're letting in a lot of sites, I chose to stay away from them because more sites = more defaults = more default fees for me. That's too big of an uncontrolled risk for me.

They also do show unlimited popups, but you can ask to have these turned off for your site. Of course, doing that just means your defaults go up -- the ads that you turn off aren't replaced with other ads.

Ralph

[Archbob]

"Default fees?" I like fastclick's idea of just running your default banner and not having "fees" to do so. Besides most sites can't get 250,000 impressions per month anyways, fastclick's miniumum is 2,500.

[Sydney251]

Ya but fastclick is extremely hard to get into.

[Archbob]

I think fastclick is easier than doubleclick. I'm with fastclick, I could never get into doubleclick(mainly because of volume of traffic). And "default fees" are a whole lotta crap if you ask me.