Are these prices a bit steep?

[Toefur]

I enquired to a site about advertising with them, and they sent me their media kit.

Below are their stats for the past few months.

(Month) (Uniques total) (Page Views) (Daily uniques)

Apr 2002 19,034 531,476 614
May 2002 27,745 346,997 895
Jun 2002 29,450 824,232 950
Jul 2002 35,774 241,014 1,154
Aug 2002 36,549 827,327 1,179

They charge $3.75CPM. ( Then 10,20&30% off that price for the more you spend).

This seems to me to be a hell of a lot, especially these days.

It is a very very very well targeted site for advertising on, so perhaps it would convert well, but I can't shake the feeling that that price is too damned high.

Especially when you consider the extremely low number of uniques, as opposed to the number of page views.

Any thoughts?

[Kaliber]

That is alot of pageviews, ~25-30 per user per session!

I would recommend seeing if you could only pay for uniques, if you could get that it would be a good deal. But as you say, far to expensive for CPM, people are lucky to find advertising agencies for $1 CPM.

[RevenuePilot]

To answer your question one would have to know the theme of the site on which you are planing to advertise. If the site has content simmilar to clickz.com etc.. the prices are not bad.

[biggulp]

Originally posted by Toefur


(Month) (Uniques total) (Page Views) (Daily uniques)

Apr 2002 19,034 531,476 614
May 2002 27,745 346,997 895
Jun 2002 29,450 824,232 950
Jul 2002 35,774 241,014 1,154
Aug 2002 36,549 827,327 1,179
what happened in july?

[Archbob]

I get just over 600 uniques a day nowhere near that many pageviews. $3.75 is way too much, pop-ups don't even pay that much.

[}:8) Supermoo]

Originally posted by Toefur
Any thoughts?

You probaly expected this from me, but anyway... :)

If you can still generate a comfortable profit margin off the banners at that price they are not too steep.

If you almost can, it might be worth your effort to persist.

If you cannot, I'd suggest that they are too steep. :biggrin2:

If you don't yet know this information find out if you can do a small or sample purchase (even if it is at a slightly inflated rate), and see how it goes. Doing this, the most you can loose is the amount you set aside for it, not a huge amount or a lost opportunity.

If they won't offer you a sample or smaller media 'test' buy, then they might not be worth your business.

Oh, and another tip: don't be afraid to try to haggle them down a little! :biggrin2:

Regards,