Do these ad companies have their own banner rotator?

[Weapon]

So do companies like

valueclick
Burstmedia
etc... have their own banner rotator or do you have to provide your own?

[}:8) Supermoo]

Burst:
You need a partner who will help you:
- Minimize your time commitment to advertising
- Promote your specialty content and the passion and loyalty of your community
- Easily manage your advertising programs
- Maximize your ad revenue

That's what we do.


Sounds like they do.

[Czar]

They sure do. In fact, with the likes of SI and some of the CPA brokers (Websponsors.com, Safe-Audit, etc) excepted, it is my belief that all banner agencies rotate banners either themselves or through an outsourced solution.

[Weapon]

do they give yo a code like http://www.company.com/youraccountnumber/advertiser/......./ad.cgi? I just wanted to know before I design my site

[Czar]

They usually have a rich-media code snippet that includes both an Javascript/iframe component and a noscript alternative. In order to receive the greatest return, you will have to serve the Javascript code, since this supports Flash, HTML and Java ads, interstitials, etc. This usually involves 4-15 lines of code.

The simple media alternative could be used as a default or within your own banner rotator, but would usually only serve ads in the GIF, PNG and JPEG format.

If this is unclear, try visiting a site that runs Valueclick or Burst ads and view their source code.

[}:8) Supermoo]

Originally posted by Czar
but would usually only serve ads in the GIF, PNG and JPEG format.

I've never seen an advert in the PNG format...

[Czar]

Neither have I. In fact, I've very rarely seen this format online at all. Nevertheless, a PNG ad could be served with simple media code, if an advertiser was interested in employing that format.

[Cheap Bastard]

i heard it's got extra compression, and supermoo has sent me a few images in this format, but whenever i try to use it i find that gif always suits me better... My gif's always turn out to be smaller than the png, AND the quality is better on the gif's. Why? i dunno... Guess PNG resembles jpg a little more...

[}:8) Supermoo]

PNG is like an improved GIF (without animation) with up to 16.8 Million colours. They became wide-spread when Unisys started suing website owners, image developers and the like that used GIFs.

[Cheap Bastard]

well, i really haven't had any good experience with png... On the other hand, since my first experiences weren't too well i haven't had a lot of contact with it either... Perhaps it'll start getting used when broadband is more widely spread (since 16.8 mil colors produces rather big files)...

[}:8) Supermoo]

For an example look at http://www.pokemon.mu/ you can make files of the sme colours as gifs a lot smaller. Well worth the effort in my opinon.

Oh, and you cannot get sued by Unisys. Which is always good! ;)

[Czar]

Plus, they support transparency gradients (I believe), and can produce file sizes smaller than GIFs on images with wide variations in color and luminosity (the types of images you'd usually compress with jpeg).