Effective CPM

[Dave|C]

Hi,
I am currently using fastclick and contentzone on my website. I recieve about 20c effective CPM and want to try and raise this a little (I know tough task)

Can anyone using the following agencies give me an idea of their effective cpm (standard banners not pop up)

* Lunar (sp)
* Advertising.com
* Clear Blue Media

Any suggestions on how to get higher CPM elsewhere please feel free to post here

Thanks

[Edited by Dave|C on 04-10-2001 at 09:14 AM]

[Czar]

Although I'm not using any of the above-listed agencies, I can give you a few of my personal figures that may interest. These are approximate values only and do take into account unsold (default) impressions.

Company: effective gross CPM / Net CPM

FastClick: $1.00 / $0.65
Engage Media: $1.00 / $0.50
Burst Media: $0.50 / $0.25
BulkClicks: $0.15 / $0.15
CJ: $2.20 / $2.20

Notes:
FastClick - only CPM campaigns selected.
BurstMedia - all CPM and CPC campaigns selected.
BulkClicks - served as defaults
CJ - using SmartZones rotation with Club Regal Casino, eWorld Casino, FreeYankee and SharedGreetings CPC banners.

Obviously, your mileage may vary. These are my results only, and are meant merely as a guide.

[Dave|C]

Originally posted by Czar
Although I'm not using any of the above-listed agencies, I can give you a few of my personal figures that may interest. These are approximate values only and do take into account unsold (default) impressions.

Company: effective gross CPM / Net CPM

FastClick: $1.00 / $0.65
Engage Media: $1.00 / $0.50
Burst Media: $0.50 / $0.25
BulkClicks: $0.15 / $0.15
CJ: $2.20 / $2.20

Notes:
FastClick - only CPM campaigns selected.
BurstMedia - all CPM and CPC campaigns selected.
BulkClicks - served as defaults
CJ - using SmartZones rotation with Club Regal Casino, eWorld Casino, FreeYankee and SharedGreetings CPC banners.

Obviously, your mileage may vary. These are my results only, and are meant merely as a guide.


You must have a goog ctr on fastclick- I am getting 20c cpm

[Czar]

My mistake. The average CPM that I was looking at through FastClick included the rates I was seeing through their popunders. Adjusting for this, I'm also seeing only about $0.15-$0.20 Net CPM.

Apologies for the mixup.

- The other figures remain quite accurate, though. ;)

[etones]

Fast Click: Effective CPM: $0.76

I dont use the popunders.