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View Full Version : History of basic CPM rates?



Archbob
March 27th, 2003, 17:36
I'm writing a paper and I would like to get a ballpark figure or resource that would tell me what kind of CPM rates networks like fastclick were offering publishers about 3 years ago compared to the 30 cents CPM I get myself today.

shizzle
March 27th, 2003, 20:47
Banners or Popups?

Toefur
March 27th, 2003, 22:36
I didn't think Fastclick had been around for that long. :D

About 3 years ago, Mid 2000, was when the banner market had already dropped substantially. I honestly can't remember too much from back then, but I remember I think I was getting about $1.25CPM from AmazingMedia.

That's all I can remember, and that could be wrong. :p

Archbob
March 27th, 2003, 23:47
Banners. Tell me a good estimate from around late 1999 or early 2000, I wasn't in the market yet at that time. Or sources online that could tell me would be really good.

Coolin
March 28th, 2003, 00:04
Check the old posts in the Ad Revenue forum here. There's some info in there.

Jan
March 28th, 2003, 00:07
I was checking GV and a couple mentioned over $1 just after they started in 2000.

Archbob
March 28th, 2003, 12:34
Whats GV?

Bruce
March 28th, 2003, 13:37
Originally posted by Archbob
Whats GV? GeekVillage I would assume.

Archbob
March 29th, 2003, 17:01
Took about 3 hours of searching before I could come up with any good information..