sell own ads

[Cheap Bastard]

this is a first... Someone contacted me to buy ad-space on one of my sites. So what do i do?

[Haze]

sell it?

[coolguy23]

tell them that you usually charge $30.00 cpm but if you buy lots of impressions it can go as low as $10 cpm!!!

than of course you would have to share the money with me...:D

[solace]

First is to quote them a rate you think is comfortable with. You will have to decide the rate.

You might want to offer a discount for bulk purchases (as in, more months)

Next is to discuss the method of payment. Snail mail? Check? Wired transfers?

Finalize the campaign duration, payment.

Collect prepayment. Personally, I would ask for advance payments. Normally companies would understand.

All the best :)

[coolguy23]

if you email me the site, i think i can help you decide the rate...

[Cheap Bastard]

it was for http://www.surferbeware.com
something about advertising for a product that would improve security and privacy for end users thereby proving a valuable addition to my site.

something like that...
Heck, it beats those anonymizer ads...

seeing as it'd be pretty highly targetted, would $2CPM be too much to ask? I mean, it's negotiable and they'll pull it down and i'll end up making like $1.0-1.8 or something but that's a reasonable first offer, isn't it?

[Czar]

The fact that they contacted you (rather than vice-versa) puts you in position of relative power. Of course, you don't want to chase them away, as it's still a buyer's market, but you should be able to request a decent rate.

If I was you, I'd propose $2.50 or $3, and accept anything down to $2.00. Direct advertisers know that they are given superior exposure and superior service for their buys than when placed through a network, so this rate is not unrealistic.

Do you have your ad rotation software sorted out yet?

[Cheap Bastard]

ad rotation software... nope, and not prepared either. All extentions are .htm, and i haven't even looked for rotation.

But for that rate, i only have like around 1000 hits or visitors/day (not even sure, wasn't tracking since i wasn't preparing for any of this). Of course they asked for stats so i gave them the analog stats that came with the server.

Is this the right time to switch to PHP?

Anyway, seeing as i only have +/- 1000hits/day (i could probably get 3000 really fast though) does that advice still stand? (about the rates).

Thanks all

[Cheap Bastard]

also (forgot to ask) seeing as this is the ad revenue forum i guess this could fit in... Any recommendations on which ad software to use (preferably PHP without database for someone with a rather low budget. Okay, very low).

Thanks.

[lmergen]

PHP without database... gonna be tricky...

Try to look at http://www.hotscripts.com ... I myself use AdvertPRO, http://www.advertpro.com ... is really great, and loading an ad costs the script only 7 ms (yes, that is 0,007 seconds) ... but I guess you get what you pay for ;)