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View Full Version : SKYSCRAPERS AGAIN :P


OtakuHero
May 22nd, 2001, 14:36
Hey back to the skyscrapers situation again. I need to find other networks besides advertising .com since there system differs greatly.

So anyone know any other skyscraper ads or new ones?
Lawrence
June 6th, 2001, 22:35
Zonfire/L90 offers skyscrapers.

Many of them are serving defaults though.

Lawrence
jkcity
June 7th, 2001, 01:01
engage are going to offer them I think, but at the momant they are only taking names, you have to be a member already though I think, and they are not currently active I don't think, But woudl not know as I have not asked to be able to run them.
Czar
June 7th, 2001, 01:24
Engage's alternative sizes are not active. Personally, I posted my request, but I don't see why Engage was even asking (except for self-promotional means). It's quite obvious that publishers are ready to experiment with alternative sizes. The question is whether or not advertisers are as keen...
Lawrence
June 7th, 2001, 03:00
Many of the networks are trying to build their inventory on the skyscrapers. Some networks are just running default CPA skyscrapers.

Perhaps with the entrance of traditional brick & mortar companies into the internet advertising arena, we will start to see some really high CPMs for these ads.

CBSMarketWatch used to have a really cool Budweiser skyscraper. :). Anyone see it?

Lawrence
jkcity
June 7th, 2001, 10:48
The reason why nobody wants to use the large banner sis because the price of running 468x60 is so cheap when compared to them other sizes, This will change though I guess.

Even I am incopertaing some large ad sizes into my new version of my site as I know I need to.
OtakuHero
June 13th, 2001, 20:39
well ig uess when skyscrapers get high cpm the people will come :)

btw can i get a link to those sites?
Epgs
June 13th, 2001, 20:49
what is the skyscrapers url?
Czar
June 13th, 2001, 21:47
Originally posted by Epgs
what is the skyscrapers url?

1. Advertising.com (http://www.advertising.com)
2. Zonfire (http://www.zonfire.com)
3. L90 (http://www.l90.com)
4. ValueClick (http://www.valueclick.com)
5. Engage Media (http://www.engage.com)
Weapon
June 17th, 2001, 06:20
yeah I am interested in skyscraper ads aswell, does anyone know one for small site?(soon big:D) anyways how big are these ads?
Czar
June 17th, 2001, 06:36
Skyscrapers are generally 120x600 or 160x600 in dimension (IAB/CASIE approved). I've also seen quite a few 100x600 and 160x800 creatives in use on some of the larger properties.

Small sites could use Sponsorships.net's sponsor box to simulate skyscrapers, or design a custom banner for use with ClickThruTraffic.