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DFG
May 26th, 2001, 15:52
What do you think of DoubleClick? ( http://www.doubleclick.net )

I need an advertiser for a site that shows around 500.000 ads/month and I think I might use DoubleClick but I would like to know what you think.
Cheap Bastard
May 27th, 2001, 00:03
correct me if i'm wrong, but doubeclick still is the only one reporting a profit eveyr once in a while. Not to mention they're the industry leader.

I'd say apply, and hope you get accepted...
ISAfxp
May 27th, 2001, 13:36
Double Click Ownz You !
But itz damn difficult to get accepted ;(
SSacobie
May 28th, 2001, 11:12
500,000 isn't enough to get into Doubleclick.
solace
May 28th, 2001, 11:29
3 million probably won't get you in as well, for that matter. They are really into professional sites, or what your probably will call "branded"
DFG
June 2nd, 2001, 16:12
I have seen sites that dosnīt show millions of ads but still was accepted by DoubleClick.
}:8) Supermoo
June 2nd, 2001, 17:43
Like solace said, If you're heavily "branded" they will accept you.

eg. If you get one thousand impressions per month and had two ads in the superbowl, a few ads on busses and an ad budget online you'd probaly be accepted instantly.

If you were a massive website recieving 10 million impressions per month focusing on three different topics, and had no branding power whatsoever, they'd probaly turn you away.

Although you can always try! :)
Czar
June 2nd, 2001, 22:36
Originally posted by DFG
I have seen sites that dosnīt show millions of ads but still was accepted by DoubleClick.

Unless these sites possessed recognizable offline brands, they weren't in DoubleClick Select/DoubleClick Branded Network.

Chances are, the sites were actually using DART to manage their own sales, or they were a member of another network who employs DoubleClick's DART rotator (such as Luna Network, Sonar Network (now DoubleClick Audience), Click2Advertising or Banner-Mania).