price per 1000 views?

[mattsoftnet]

what's the average price per 1000 views of an ad? an ad I host on one of my sites had 210,000 views in the last 4 months, and about 2,100 clicks. I'm currently charging $10 a month for the ad, but I think I should raise the price. the banner is for a site that does sales of surplus sony electronics.

[Wojtek]

210,000 / 4 = 52,500

10$ for 52500 imps
=
0.19$ CPM currently.

You could go as high as 0.40-0.50$, that would be the average imo.

[Decker]

So 1000 views - and thats it?

[mattsoftnet]

I think I should raise my price to $20 a month for the current traffic of the site

[Wojtek]

that would make sense, its a reasonable price