Actually, you should limit some user action, and especially space and bandwidth.
To put some small ads on the user's page, small ads is easy to accept for users. And you may get some money (like you could user Google Adsense) here. Big ads will lose some of good users, it may broke its webpage frame.
Another way, you could give a suitable starting space and bandwidth for the users, and change it to suit for each user. Then you can get your server best-using.
To prevent high-rate user increasing, you may use invitation rule of increase. Like you may get 10 new user on your server, then they can invite 1 user per week to use that. In this way, you can check if there's error in your server when the number of user is low.
Hope your new server and new company to be well.





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