I think the business segment is often overlooked and depending on how the host has things setup it may indeed be a better setup over shared. We offer business hosting within our plan structure and there is a big difference in support and feature sets.
Possible differences:
Higher Uptime
Guaranteed Support Times
Dedicated IP address
E-Commerce Support
discounts on other products (design, programming, etc)
Offsite backup accounts
telephone support
free migrations to dedicated server (s)
Things like that can easily warrant the extra cost. However I would imagine there are places that can brand their products as "business hosting" and change nothing, of course that is where research helps alot.




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