If you're planning a longterm marketing&advertising strategy, you should make SEO.

Use both PPC and SEO if you have money, otherwise optimize your site and use only seo
SEO is better that PPC for many as SEO can be done at free of cost. PPC needs to be paid. If you can pay for it, you get best results in less time. If not SEO takes more time and it is suggested.

I vote SEO, PPC would take your money, but not necessarily bring back income.
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I would like to prefer SEO as it is more feasible!![]()
Pretending I did not recognize,
I was staring at the distant view from the small window.
The echo of Angel's song is spreading ripping through the sky,
wafted in on the breeze.
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