As i'm sure you all know, building backlinks to your website is one of the most important factors of SEO (Search Engine Optimization).
For those of you who don't know what a backlink is, it's simply a link to your site from someone else's site. Typically, you would make the 'Anchor Text' of the link (the clickable text) the keyword that you want to rank well for in google search results. Sounds easy right? Just post hundreds of links to your website all over the internet everyday....simple!
But here's the hard bit.....During recent Google updates, they have changed the way they rank site's according to backlinks. Now, they work out how many backlinks your site is creating everyday and if this is too many, or it looks unnatural, you will end up damaging the links and they will be "Discounted" by Google - meaning that link won't count towards your google ranking.
The reason Google have done this is because they want the most appealing and most relevant site's to appear first for a users query. These 'Appealing and Relevant' site's will be discussed all over the internet on Social networking sites, forums, blogs and many other places that people talk about things that interest them. Usually a site of interest will receive a few 'natural' links a day, just by people posting links to it as they discuss the site online.
When you build links to your site, you need to make this as natural looking as possible, giving Google the impression that lots of people are talking about your site all over the internet.
There's an old saying "Slow and steady wins the race" and when it comes to link building....that couldn't be more true. So making your website 1000 backlinks in one day might seem like a good idea at the time, but the reality is, google will just see it as 'spamming' rather than something internet users are discussing and creating a hype about.
I really hope this helps some of you in your link building strategies, and if any of you have any questions about this thread, or SEO in general, then post them below and i will try and help as best as i can.
All the best