You mean like a browser plugin/toolbar that would display different ads when you refresh a page?
If so, i don't think many advertisers would want to advertise on that, as the adverts would not be targeted to people who are only interested in the topic of their niche market.
If however the ads could be dynamically changed to suit the topic of the webpage being browsed, then that would be a darn good idea, the only problem then is how you would get people to install the toolbar.....I definitely wouldn't want a toolbar that filled up my browser with adverts...







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