Question about these ad companies

**Hobo** · August 1st, 2002, 18:24

How do places like fastclick and others make money? How do they even get the ads? Do they keep a cut of the ads and if so is it worth it to make your own ad company?

**Damoose** · August 1st, 2002, 20:33

fastclick put the full CPM rate on the members pages but publishers only make 65% of it, fastclick have the 35%. And i suppose it is good to have an ad network but its alot to take on with cheques etc.

**Hobo** · August 1st, 2002, 21:00

are publishers the people who supply the ads or the people that have to use the ads?

**Czar** · August 2nd, 2002, 02:01

Advertisers are the entities who advertise.

Publishers are the people who publish content on the web (or through email) and host the advertisers' creatives in exchange for revenue.

**Archbob** · August 2nd, 2002, 04:14

Most all networks take a cut. Most of the time it is around 20-25%, fastclick claims 35% but they are one of the best networks around.

**Toefur** · August 2nd, 2002, 22:46

They'd be better if they let me in.

**Hobo** · August 3rd, 2002, 00:40

Originally posted by Toefur
They'd be better if they let me in.

are you saying fastclick didn't accept you or what?

well anyways I have a question for you toefur
in this thread http://www.freewebspace.net/forums/s...threadid=26605
you said that you make about 30$ a day with 15,000 uniques per day...well i'm a little confused.
I went to your site or what I assumed was your site www.toefur.com and all I saw was one image now my question is how did you get 15,000 uniques a day with one image????

**Jan** · August 3rd, 2002, 01:00

Hobo, Toefur has many sites. Have a look at his reply in this thread in the Domain Registration forum.

http://www.freewebspace.net/forums/s...threadid=30657