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    Frustration with Google

    It is very frustrating that Google doesn't consider conversions when deciding what ads to demote based on performance. I had a few ads that converted well, but were taken down because they didnt get as many clicks. I guess traffic cant be too qualified...
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    Figuring out costs

    We are doing CPM advertising and trying to determine how effective it is relative to other marketing initiatives. The big question is, should conversions based on view-throughs count and how many days should we count them for? Any comments?
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