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I think both are important and can be helpful in spreading brand awareness. So, you should't neglect one or another.
SEO (Search Engine Optimization) and SMM (Social Media Marketing) are both essential digital marketing strategies. SEO focuses on improving a website's visibility and ranking on search engine results pages, while SMM aims to engage and interact with target audiences through various social media platforms. Combining both SEO and SMM can enhance your online presence and drive traffic, ultimately contributing to your business's growth and success.