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WWD = Wild West Domain.. GoDaddy's reseller i believe
Blitz's Directi sub-reseller prices aren't that great. The best sub-reseller I have found is US$6.85 which is run by DNforum.com - http://pwinc.myorderbox.com/
I would go directly under Directi though, I found out the hard way. They don't offer support to sub-resellers, so you have to get your reseller to submit a ticket on your behalf. If they are a sub-reseller, then they have to go through their reseller and so on.