Originally posted by lpok
Originally posted by lastactionhero
BTW how is the CTR calculated?
is CTR= (no of clicks/No of Impressions)/100
i.e. a percentage of number of impressions?
does anybody click on banners?
for the last 7 years that i have been using the net i must have clicked only on about 7-9 banners!
I use to click on banners, but now I seen them all, and nothing interests me.
I still put the fault on the advertisers... When I visit a website, I do so because something in their content interested me. Now perhaps, I see a banner ad and maybe it interests me as well. I would like to click on the banner, and check out the advertisers wares, but I would like to do so AFTER I look at what I came to see in the first place.
Unfortunately, the banner ad companies INSIST that when a banner is clicked, you go to the advertisers site and leave what it was you were looking for... That's about equivelant to demanding that somebody who has been waiting for a movie to come on television and on seeing a commercial, turn off the TV and dash out to the store to buy the new popiel pocket fisherman RIGHT NOW because their commercial came on and the network won't get paid unless you go out right away and buy.
It seems to me, that if the advertisers site would open in a new window... I could browse my chosen site until I was finished, and THEN click over to the other window and look at the advertised product. But as it is, I will not click on a banner because it's a side issue. I will resolve my original intent first, and as a rule, by the time I finish browsing the web site, the ad that interested me is gone and has been replaced by a banner for a new credit card with a low 6 month introductory offer that is later raised to 25%.
This ad will appear on every page I go to on that site for the next three days and the interesting ad will never appear again.
And the webmaster will not be paid for the multiple appearances of the credit card ad because I only count as one view in a 24 hour period no matter how many times I'm forced to look at the ad.