Hello, advertisers!
Inpage format, presented by ad networks a few years ago, stirred up the market, arousing the interest of advertisers. The format is attractive because:
- it is not subject to regulation by browsers;
- it increases traffic and ROI.
Evadav tip:
If you’re looking for new traffic sources, look at the
inpage! It is a
forward-looking format that immediately became a hit among advertisers, allowing successful campaigns on any device, including MAC and iOS.
The Evadav team has developed a
detailed step-by-step guide for learning how to work with the
inpage format in which we:
- give all the features of the format in detail;
- talk about new custom styles that will increase conversions cosmically;
- teach to run and optimize advertising campaigns;
- and share life hacks and tips to maximize profit while reducing costs.
Start pumping knowledge and skills for the most effective use of
inpage from Evadav!
Specs and features of the inpage format
In-Page is a pop-up banner ad that works in any browser and on all iOS and macOS devices. The block is placed inside the page without any user activity. Due to it, the
ad covers a wide range of potential customers.
Before launching an ad campaign, the advertiser can choose Standard or Premium traffic.
Premium Inpage is a traffic source that can bring high results
with minimal advertiser involvement. You do not need to work with white and black lists and select the sources manually.
Inpage also has the following advantages:
- CR immediately grows
several times;
- Due to the careful selection of sites,
sources are as consistent as possible with the vertical;
-
No need for optimization: resources can be directed to other areas that require your attention.
Inpage is a practical format that reaches the widest audience. It covers platforms Windows, Android, macOS, and iOS, which favors them from the classic push notification.
It is adaptive: it targets all devices, providing
maximum coverage and achieving
high CTR, covering almost 100% of users.
Top geo
The most significant traffic volumes in these countries:
Android
- India
- USA
- Brasil
- Malaysia
- Philippines
iOS
- USA
- Japan
- Great Britain
- Saudi Arabia
Windows
- USA
- France
- Brasil
New custom styles
The updated inpage format from Evadav has changed in appearance; the mechanics remain the same. After the upgrade, users can choose
styles with templates:
- Classic allows you to form
different ads with a button where you set the desired text.
- System is a format that
mimics the OS notification. It increases the CR with the same impression amount.
-vSocial is a template that makes the pop-up window look like a social network notification.
After the updates, the
customization of creatives for any verticals and pre-landings has been simplified for the user. Banners are as attractive and relevant as possible, which leads to an
increase in CTR and CR indicators. As a result,
ROI offer also grows.
The most popular styles for working with creative ads:
Classic with Dark and Light templates is versatile, the real win-win solution for:
- gambling
- betting
- finance
- nutra
- sweepstake
- e-commerce
- crypto
Social with LiveChat templates is perfect for:
- dating
- webcams
Original and attracts attention, which means a confident CTR build-up.
System with templates imitating system notifications is suitable for the following:
- software
- utility
- antivirus
- sweepstakes
- APK
Evadav tip:
To optimize the design of the ad campaign, the advertiser should choose the
style that best suits the
objectives and specifics of the vertical.
More about styles
The style specifies the
appearance of the banner. The advertiser selects the option that will look native on the page.
There are three styles:
The advertiser specifies the template corresponding to the selected banner format.
Examples of
Classic style templates
Examples of
System style templates
Examples of
Social style templates
The description text must embody the
semantic core: clear words and terms for your audience.
A button text should engage
with a clear and understandable CTA (Call to Action). For example, register on the site, buy a product or get a bonus.
The button can be located inside, outside, or with alignment to the left edge.
You can add macros to optimize configuration. The minimum required set is
{CLICKID} and {SOURCE_ID}.
As part of the advertising campaign,
you need to test different creatives.
For example, we test images in a live chat template.
The more attractive images, the better, but you need to pay attention to your budget. Usually, the picture gives a +30% CTR. Also, test the
button position – it affects CTR.
Evadav tip:
We
recommend experimenting with creatives, without limiting imagination, in any amount. Next remains to watch the indicator CTR. You can turn them off at any time for those creatives that did not work, leaving everything that contributes to the increased clickability.
What is the result?
With the inpage format and new settings, you can quickly get these statistics:
Adult dating vertical – results
before and after the use of new custom styles.
We can see how ROI and profit have grown enormously.
Inpage is a
forward-looking format that has already proven its effectiveness in promoting the offer and profit of your dreams – still hesitating?
Then
read the complete guide and see for yourself
Run inpage-campaigns and get cosmic profit